Evaluation Task 2 - Part 3: How effective is the combination of your main product and ancillary texts?

CONCLUSION

Overall, I believe that the combination of our main product and ancillary products was effective in conveying the star image and unique selling point that we constructed for our band. I personally believe that I have been effective in communicating the theory of the 'star image' and implementing it into my campaign due to the fact that the qualities of the band's star image as well as their organic nature are clear to the audience through all three of the products that make up the music publicity campaign. 

We utilised the 1920's theme across all three products in order to create a parallel understanding between the band and the target audience and to convey how this is reflective of the genre of music that the band's music would be categorised under. We have also considered how the three products would appeal to our target audience. This was vital for our campaign/concept because the audiences needed to be able to read these conventions and benefit from all three products of the campaign otherwise they wouldn't buy into the brand and therefore our band would not be successful. 

In order to consider how we could make our overall music publicity campaign effective and successful we also looked at similar campaigns to consider how they were able to achieve this. Some of the bands that we looked into were the "Electric Swing Circus" and "Caravan Palace". Through conducting this research it allowed us to see what strategies they used to market their products to their audiences and how we could reflect these strategies in the marketing of our own products. 

Additionally, because of the fact that our band is organic in their nature and this is reflected through the fact that they are never in the foreground of any of their products and this may make it difficult for the audience to figure out what kind of people they are. However, this is part of their band's image as their aim is to place more emphasis on their music and less emphasis on their physical image as band members. The band's unique selling point was to blend elements of the old and new and I believe that we were able to do this effectively through the use of the gold embellishment and colour scheme that we used which was reflective of the 1920's period , however it was not too dated and therefore worked appropriately at attracting a wider target audience. 

Overall, we used the music video as a visual aid to make the music that the band have created even more intriguing and exciting and it also provided the audience with an opportunity to see what kind of people the band members are like. This also ties in well with the star qualities that the band posses which are creativity and originality. 

In conclusion, I believe that we have successful created a succinct campaign whereby all three products that make up the campaign work harmoniously together to reflect the star image and unique selling point of our band.