My first idea is one of my initial ideas and probably my favourite idea that I came up with. Below is a description of what I have in mind for the track and visuals.
For my first idea for a music video concept I have chosen the track “Big Yellow Taxi’ performed by Lennon and Maisy.
Here is the link to the official music video for this track:
https://www.youtube.com/watch?v=ZF0hdBv2nVA
My vision for the duo is 2 teenage girls who look like regular people and their star images are fresh, bohemian and indie. The girls will have individual looks reflecting their own personalities. The values of stardom which I will incorporate to create their star image will be youthfulness, originality and creativity which will help to make them into organic rather than synthetic artists. I would want their image to appear casual and not overly sexualised. Their looks could be compared to Joni Mitchell who recorded the original or Taylor Swift with her earlier image which was more country. Their star image and sound would be similar to that of George Ezra (Budapest), Vanessa Carlton (A Thousand Miles) and Miley Cyrus (old image such as at the time of The Climb).
I envision a performance element consisting of the two girls sitting on the bonnet of an old yellow car/back of a pick up truck playing the guitar and singing. The setting of this performance element would be a scrap yard symbolising the destruction that the world is experiencing as described in the song; that useful, good things are thrown away and disregarded/forgotten. The costumes for the two girls would be juxtaposing to reinforce their different personalities/styles. One girl would be in a flowery, floaty, festival style dress with flowers in her hair and the other girl would be in denim shorts, an old tee and a flowery kimono. The props used in the performance element would be the old car/pick up truck and an acoustic guitar played by one of the girls.
My vision for this music video involves a narrative which I believe complements the lyrics of the track. My idea for the narrative is that there would be a young girl and boy playing in the countryside (hide and seek, picnic, rolling down the hill, picking wild flowers etc.) and this would represent the innocence of childhood and how children create memories using their imagination to create stories in an environment that is special to them. However, this would be juxtaposed against the later narrative when the children are grown up and are dancing in a lyrical/contemporary style around a multi-storey car-park representing how the environment that they once played in as children has been destroyed and developed into something much more industrial, purposeful and practical rather than playful. The contrast between the countryside in which the children play and then the car-park will reflect the lyric “they paved paradise and put up a parking lot.’ I believe that this narrative would be impactful for the young millennial, environmentally conscious audience targeted by this band and I think that the narrative will resonate with the young audience and make them realise that a lot of the environments and places in the world which they were brought up in and created stories and memories in as children have now been developed and built upon and changed forever reflecting how their childhood dream worlds created by their imaginations have been replaced by the harsh realities of the adult world.
There are a few stylistic elements which I intend on using in this music video. One of which is a lyrical/contemporary style dance routine between a teenage boy and girl which takes place in the car park. I also want to include some imagery which could be mirrored across the two parts of the narrative such as the passing of a object from the boy to the girl in both scenes. In the children’s scene it could be a flower he picks and in the adult one it could be car keys. This imagery would help to reinforce the message of the narrative. I also want to film one part of the narrative in colour and the other part in black and white to reinforce this contrast and also make it clear of the time change between the two scenes.
My idea for the video fits in with the track since a lot of the lyrics match the narrative which I have created. I believe that the lyric “they paved paradise and put up a parking lot’ symbolises how the children viewed the countryside play area as a paradise and how this has been destroyed by the construction of a multi storey car park. Additionally, the lyric “don't it always seem to go that you don't know what you've got till it’s gone” reflects the urge to grow up that children experience without realising how precious their childhood is as well as a desire for progress which comes at the cost of a lost environment. Furthermore, the references to crop cultivation and the desire for organic produce are very reflective of the concerns that the young audience have.
I believe that my concept for the video fits in nicely with the proposed star image of the duo. The narrative works well with the duo because the girls are teenagers and so the message described in the lyrics as well as through the narrative is very relevant and personal as well as relatable not only for the duo themselves but also for their target audience of young people. In addition, the values of their image involve youthfulness, creativity and originality which all fit with the proposed narrative, visuals and also the performance element. I believe that the message and moral of the narrative helps to give them an original star image as well as making them appear youthful through the use of the current topical issue of being environmental aware and conscious.
In conclusion, my ideas for the duo, video and narrative all tie in together to create a current, organic and creative music video which will appeal to a youthful target audience and will also match the ideology of the duo as well as the track.
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