We pitched our ideas for our music videos today in class and it was quite successful as our idea has nearly been green lit which means that we are nearly ready to go ahead with the pre-production stage soon once we have adapted and changed a few things.
Overall everyone really liked our idea and they liked the fact that the song was very upbeat and fun. Our class really liked the idea of using the a shipping container as one of our locations/backgrounds as they though that this would create a very visually interesting setting and would tie in nicely with the characteristics of the band's star image.
On the other hand, they did suggest that we re-think how the different elements link together in order to make a smooth transition between the different elements. They weren't quite sure how the harsh industrial building was going to fit nicely with the delicate and careful process of developing and hanging photos that happens in the dark room. I think that as a group we need to consider this more carefully and make sue that all of the elements/locations tie in nicely together and create a video that looks very cohesive and well put together.
Another issue that was brought up during our feedback session was to do with re-thinking and possibly finding an alternative to the zooming into different memories part and going into different photographs as they didn't think that this would come across clearly and they also didn't think that this tied in well with the other elements and would make the filming quite challenging. Therefore I think that as a group we need to further discuss how we are going to tackle this issue and try to come up with another idea for a third elements to our music video. We need to make sure that whatever we come up with for the third element to the video that it ties in nicely with the other elements and also fits the message we want to convey with the song.
Another issue that was raised during our feedback session was the fact that through using a 17/18 year old girl as our actress in the memories section it is going to make it very difficult to make it appear as though she has got younger in the memories sections and generally trying to back in time in a music video is very difficult and can prove o be very tricky when trying to execute this effectively. It is also hard to think of memories that a 17/18 year old has experienced as they are not very old and therefore won't have had a lot of life experience therefore this also makes this part of the video quite difficult and not very appealing.
Therefore we have decided as a group to abandon the idea of zooming into different pictures of the different memories that the girl has experienced and we are now looking for an alternative for this third element of our music video.
Overall, our pitch was quite successful and they liked the majority of the ideas that we have although thee are a few things to be re-considered and to be discussed further in order to create the most effective and visually interesting music video.
Below is a Sound Cloud file with the feedback we received from Luke:
Below is a Sound Cloud file with the feedback we received from Luke:
Nanci
ReplyDeleteGreat effort to complete all the blogging this week. Excellent and detailed blogging which is fully reflective of the research process and development of your key ideas. I like the way in which you have reflected on the Pitch to Luke and developed the treatment. The star image is starting to take shape as you consider not just the music video as a promotional to, but also how a USP can be marketed across a music publicity campaign with good references to actual music examples.